taylor
mcnamara
← Back to the desk

THE EXPERIENCE
BEHIND THE IDEAS.

Taylor McNamara
Brand strategy, social media & creative project management.

Download résumé ↗

Account & Social Media Manager · Contract

Integrity Marketing

  • Served as the primary client contact, translating business goals into campaign strategies, content calendars, and creative briefs.
  • Planned and launched seven integrated campaigns, overseeing strategy, copy, and scheduling across social and digital channels.
  • Managed brand and social media strategy for a multi-client portfolio across construction, beauty, real estate, nonprofits, and performing arts.

Lead Brand Strategist · Contract

Gämi cloud storage app

  • Developed and executed full brand identity from inception including brand voice, visual direction, tone guidelines and creative assets.
  • Conceptualized marketing campaigns by creating strategy, copy, design feedback, and content scheduling.
  • Led cross-functional collaboration and creative direction for digital channels and consulted on UX enhancements.

Social Media Manager

Ellie Mental Health

  • Increased Instagram and Facebook engagement by 38% in six months by designing interactive campaigns, managing community interactions and content calendars that drove both reach and lead inquiries.
  • Wrote blog content for the Ellie website, supporting brand education and audience engagement.
  • Analyzed performance metrics using Soci, Google Analytics, Instagram Insights, and TikTok Creator Studio.

Project Manager / Strategist

Lineal Services

  • Automated AI-driven workflows using ChatGPT, Notion AI, and Zapier to reduce manual data processing time.
  • Oversaw 17 projects and enhanced client communication and timelines with ClickUp to improve delivery speeds and client experience.
  • Created data-driven content sets using Google Suite and AI analytics, streamlining production and cutting turnaround time by 40%.

Campaign Strategy Manager

Machita Marketing Agency

  • Executed organic and paid cross-functional social media campaigns for beauty, wellness, apparel, and tech brands using A/B testing, influencer collaborations, and engagement strategies, increasing brand visibility and organic engagement.
  • Optimized conversion-driven ad creatives, interactive posts, and short-form videos with refined storytelling.
  • Managed Facebook, Instagram, and TikTok ad campaigns with a $15K monthly budget, utilizing audience segmentation and retargeting.

Web3 & Digital Marketing Consultant

Trioscope Film and Animation Studio

  • Shaped strategy and digital activations for Takeover, Quavo's hybrid-animation action film.
  • Built community engagement strategies for an animated-film video game using AMAs, storytelling, and Discord gamification.
  • Conducted market research on blockchain gaming and cultural impact, refining go-to-market positioning and investor messaging.

Content Development Manager

Defiant Studios

  • Advised recording artists on personal branding and social media growth, helping them build their audiences and promote new releases.
  • Led social media strategy and content creation for the studio, growing its online presence and showcasing artists recording there.
  • Co-wrote press releases for artist projects and studio announcements to support media outreach.

Updated October 2026.

SOMETHING
ON YOUR MIND?

Let’s
make it
happen.
taymcn7@gmail.com

A new brand.
A tricky brief.
A team that needs another brain.

I’d love to hear what you’re working on.

Start a conversation ↗

Concept, script, filming & editing by Taylor.

Let’s make something like this ↗