taylor
mcnamara
← Back to the desk

Chipped NFC Nails

Content Creator & Social Media Manager

Making a new kind of manicure make sense.

Press-on nails with an NFC chip bring together beauty and technology. The content needed to show what that actually looks like in everyday life.

Chipped NFC Nails creativeChipped NFC Nails campaign detailContent creation & social media

Behind
the work.

My work for Chipped spans content creation and social media management. Product demonstrations and social-first storytelling introduce the manicure, show its use cases and make an unfamiliar technology feel approachable.

The product

NFC-enabled press-on nails can share information with a compatible smartphone through a tap.

The work

Short-form product tutorials, social stories, paid-ad creative and trend-led content, with scripting, filming and editing.

The approach

Show the product in use. Keep the story visual, the explanation simple and the format native to the platform.

Another world to exploreHey Hear Us Out

SOMETHING
ON YOUR MIND?

Let’s
make it
happen.
taymcn7@gmail.com

A new brand.
A tricky brief.
A team that needs another brain.

I’d love to hear what you’re working on.

Start a conversation ↗

Concept, script, filming & editing by Taylor.

Let’s make something like this ↗