The idea
Make file storage feel like part of the creative process. Satire, zen philosophy and mixed-reality visuals gave a functional product a recognizable point of view.
← Back to the desk
Brand strategy & creative direction
gämi
Head of Strategy & Social Media
A creative world for a cloud storage app.
A cloud-based collaboration platform built for creatives needed an identity that felt as thoughtful as the work it held.
Brand strategy & creative directionBehind
the work.
I worked with the gämi team across product strategy, brand identity and creative direction. I developed gäi, a ninja mascot representing focus and discipline, and built a campaign universe around the everyday frustrations of creative work.
The work
Brand voice and visual direction, campaign concepts, social content, product strategy and brand guidelines. Campaigns included the Lost File Dating Series, Temple of Flow and Punch in the Face.
The through-line
From xerox-textured typography to the mascot, every piece was designed to help the brand cut through the chaos and speak to modern creatives.
The pieces.
Open any image for a closer look.
SOMETHING
ON YOUR MIND?
Let’s
make it
happen.
make it
happen.
A new brand.
A tricky brief.
A team that needs another brain.
I’d love to hear what you’re working on.
Start a conversation ↗